Monthly Archives: July 2011

2011 BlackBerry Developers Challenge – Includes New Academic Category!

This year, developers of BlackBerry® smartphone and BlackBerry PlayBook™ tablet applications can enter their applications in a series of competitions to win US$3 million in prizes.  Winners will be selected on a regional basis across four global regions – North America, Latin America, Europe/Middle East/Africa and Asia Pacific.

RIM University Relations is particularly excited about the challenge’s new regional Recognition Awards. Included is a new academic category for the most compelling application created by student or faculty.

Recognition Award recipients will receive:

— Two (2) conference passes to a Local DevCon — the showcase for the latest innovations and breakthroughs with the BlackBerry Development Platform. Thousands of BlackBerry enthusiasts come together for sessions, demonstrations, hands-on labs and keynotes — all focused on creating mobile applications for the powerful BlackBerry platform.

— One (1) Media press package – the winning application will included in media promotions associated with the local DevCon and the Challenge.

— One (1) App World carousel placement for a duration of 1 week – providing high profile at the official store for BlackBerry apps.

— One (1) BlackBerry PlayBook

— One (1) BlackBerry Smartphone

Approximate retail value of each Competition Recognition Award Prize Package is $7,997 and provides winning faculty and students an excellent opportunity to promote their application to a significant audience. To learn more about the Challenge, visithttp://www.blackberrypartnersfund.com/challenge.

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Congratulations to Polar Mobile!

Kunal Gupta, CEO, Polar Mobile

Original article by , published in the Financial Post, July 19, 2011

Fans of local news in more than 100 communities across Canada will soon be able to access news stories about their community from their mobile devices, thanks to a new deal between Torstar Corp.’s Metroland Media Group Ltd. and Toronto’s Polar Mobile.

Under the terms of the deal between the two companies, Polar will create a series of smartphone and tablet applications for Metroland’s 104 local community newspapers located throughout Canada.

“We are truly excited to take our leading community brands into the mobile application space with this unique and comprehensive solution, giving our readers and customers new ways to interact with our award-winning local content,” Ian Oliver, president of Metroland Media Group, said in a statement.

In total, Polar will create more than 500 applications for Metroland that will run across a range of platforms, including Apple Inc.’s iPad and iPhone, Research In Motion Ltd.’s BlackBerrys and PlayBooks as well as devices running Google Inc.’s Android and Microsoft Corp.’s Windows Phone 7 software.

While most major newspapers have created their own smartphone and tablet applications, many smaller newspapers have lacked the resources to create stand alone mobile apps.

Although many readers in small communities still get their national and international news from major media outlets, about 74% of Canadian adults still read their local newspaper, according to data from the Canadian Community Newspaper Database.

“The local newspaper space is an untapped opportunity in mobile, as the content is exclusive and the advertisers needs are unique,” Kunal Gupta, chief executive of Polar Mobile, said in a statement.

“We are proud that Metroland selected Polar Mobile to partner with to launch over 500 mobile apps and plan to grow our presence in the local newspaper market globally.”

Mr. Gupta said he believes the new mobile applications will open fresh advertising opportunities for local newspapers and that the apps will likely evolve over time to include additional mobile-first content, especially for weekly publications.

Metroland will take advantage of the same Polar technology that is used by publications like Sports IllustratedVogue and MacLean’s.

Polar Mobile has also recently signed a series of deals with the unions of professional sports leagues, including NFL Players Inc., the Major League Baseball Players Association and the National Hockey League Players Association.

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