Monthly Archives: August 2011

Guardly Safety App Now Available for BlackBerry and Windows Phone 7

TORONTO – August 24, 2011 –Guardly is now available for download from BlackBerry App World and from the Windows Phone Marketplace in the United States and Canada.Today,Guardly becomes the first mobile personal safety service in North America to offer cross-platform support and availability on Apple iOS, BlackBerry and Windows Phone 7 devices. Guardly enables smartphones users in an emergency to instantly alert, connect and collaborate with their trusted personal safety network and authorities with only a single tap on their device.

Available for iPhone since April 2011, Guardly has been widely adopted by students, real estate agents, social workers, travelers, those afraid to walk alone at night or concerned about dating or domestic violence. “Domestic violence can happen to anyone, regardless of age, background, or socioeconomic status,” said Becky Lee the Founder of Washington D.C.-based Becky’s Fund. “We’re excited to work with Guardly to positively impact and prevent domestic violence in our communities and college campuses through the power of technology.”

“Not every emergency or situation requires 9-1-1 and sometimes friends, family members or neighbors who are nearby can respond to a call for assistance even faster,” says Josh Sookman, Guardly Founder and CEO. “We’ve created a mobile alarm and monitoring service that accompanies you at home or on-the-go and that’s designed to be quickly accessible in an emergency, when seconds really matter.”

Price Reduction for Guardly Connect Subscriptions
Guardly has worked closely with its partners to reduce the costs of delivering its subscription service. We’re proud to announce that we are transferring those savings to our subscribers. Guardly Connect is now available for $1.99/month or $19.99/year, reduced from $9.99/month or $99.99/year.

Guardly is a free download and includes Guardly Alerts – a free service – that provides the ability to send location-based emergency alerts to up to 15 emergency contacts by voice call, SMS and email. Guardly Connect is an upgrade that delivers a stronger sense of security by connecting you to these same people through voice conference, instant messaging and real-time location data with a single tap on your BlackBerry, Windows Phone 7 or iOS device.

Guardly is highly configurable and makes it easy to create groups of contacts that will receive emergency alerts or participate in real-time emergency response efforts. Guardly also provides a simple way to run simulations of the system, so that users and their safety networks can get acquainted with how Guardly works during an emergency incident.

Who’s using Guardly?

·       Megan is a student at St. Philip’s College where she’s training to be an ultrasound technician. She gets nervous walking home late at night, and never takes classes that end after sunset. Megan loves that Guardly on her smartphone is like having the campus blue light security system in her back pocket.

·       Jennifer is a twenty-something PR professional in Vancouver who likes to hike and jog the trails near Whistler, B.C. Often alone, she wants to be protected in case she runs into danger in a remote area. Guardly gives Jennifer peace of mind and has become her trusted safety companion.

·       Michael is a 59 year-old BlackBerry-toting sales executive from San Francisco with chronic heart disease. He lives each day knowing that, at any moment, he may need immediate medical attention. Mike lives alone, but has confidence that Guardly can instantly call the authorities as well as neighbors who can often arrive before paramedics to provide life-saving assistance.

Availability on other Smartphone Platforms
Guardly for iPhone and iPod Touch was released in April 2011 and can be downloaded from theApple App Store. Guardly for Android is in development and will be announced shortly.

About Guardly
Guardly is a venture-backed company based in Toronto, Canada. Guardly’s platform for emergency communication facilitates rapid social, mobile and location-aware responses to calls for assistance. Smartphone users that find themselves in an emergency situation can alert, connect and collaborate with local authorities as well as their own personal safety networks in a single tap. Guardly is committed to dramatically decreasing the amount of time it takes responders to arrive at an emergency. The company is a member of the National Emergency Number Association (NENA) and is based in Toronto, Canada.

For more information visit:
Media Contact
Robert Lendvai, Guardly Corp.
Mobile: 416.670.7851


Information Session – Futurecom 2011

Join MEIC on a trade mission
Brazil   —   September 2011

The Mobile Experience Innovation Centre (MEIC) is participating with DFAIT (the Department of Foreign Affairs & International Trade), MEDT (the Ministry of Economic Development and Trade) and GTMA (the Greater Toronto Marketing Alliance) on a trade mission to Brazil, the 5th largest mobile market in the world.

The mission coincides with the Futurecom 2011 Congress and Business Trade Show, September 12-14. Futurecom offers the perfect setting for Canadian wireless and mobile companies to assess the opportunities not only with carriers but also with other players such as internet portals, social networks, producers and content developers, app stores, news aggregators, IT/Telecom integrators, etc.

With funding from DFAIT, MEIC is delighted to announce that we can offer financial support to a maximum of eight mobile application developers who are interested in joining this trade mission to explore the market opportunites that Brazil has to offer.

Please join MEIC, DFAIT, MEDT and GTMA for an
Information Session

August 9th from 2 p.m. to 4 p.m.

Location (Toronto):
Foreign Affairs and International Trade Canada
151 Yonge Street, 4th floor
Toronto, Ontario M5C 2W7

Location (Ottawa):
Foreign Affairs and International Trade Canada
125 Sussex Drive
Ottawa, Ontario K1A 0G2

Planning for success at Futurecom
Maureen Angus – Area Director, South America
Ontario Ministry of Economic Development and Trade

Opportunities in the Brazilian Marketplace
Avedis Menechian, ICT Global Practice Lead
Foreign Affairs and International Trade Canada

Brazil 2011 – Digital Media, ICT & Clean Tech
Gerry Pisarzowski, Vice President, Business Development
Greater Toronto Marketing Alliance

Financial Support for Companies
Kathleen Webb, Director

**Space is limited so please register with

Futurecom 2011 – Mission to Brazil

MEIC is organizing a mission of mobile media companies to:

September 12 – 14, 2011
Transamerica Expo Centre
Sao Paulo, Brazil

For $750.00 you will receive all of the following benefits:

  • Coordinated business development support
  • Inclusion in a brochure created for carriers/operators and system integrators
  • Meeting space in the Canadian pavilion
  • Free MEIC Premium Corporate Membership
  • Maximum of 50% savings on airfare, accommodation, meals & incidentals, entry fee to Futurecom, and single entry visa fee to Brazil

Room is limited to a maximum of 8 companies (one person each).

Selection Criteria:

  • Incorporated Canadian companies with less than $25 million in yearly sales and with mobile media products/services for commercial sale.

Reserve your participation now!

For more information and to register, please contact:

Hilary Roche
416-977-6000 x4363

Registration deadline is Friday, August 12, 2011

Funding for this project is being provided by: Foreign Affairs and International Trade Canada

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