Monthly Archives: September 2011

MEIC to Host Best in Mobile – Applications & Marketing – at the 2011 Digi Awards

MEIC is proud to announce that it will be hosting the BEST IN MOBILE APPLICATIONS & MARKETING categories of the 2011 Digi Awards.  The Digi Awards (formerly the Canadian New Media Awards) are Canada’s premier event to showcase remarkable digital media companies, projects, products and pioneers that are putting Canada at the forefront of the international mediascape.

As host for the BEST IN MOBILE APPLICATIONS and BEST IN MOBILE MARKETING, MEIC will provide a panel of jurors who will review and evaluate all submissions in these two categories.  The award for the Best In Mobile Application will go to the most outstanding mobile application demonstrating exceptional functionality, innovation, audience reach and frequency, as well as excellence in the use of the mobile medium. Entries for Best In Mobile Marketing will be judged according to their potential to influence consumer perception and purchasing habits, effective use of the mobile medium, and the extent to which the mobile campaign complements the broader marketing effort.

To participate in the Digi Award, just go on the contest web site ( ) The deadline to participate is September 30 2011 and the winners will be announced at the Award ceremony in Toronto on December 6.


2011 Mobile Innovation Survey

The Mobile Experience Innovation Centre (MEIC), a trade organization promoting job creation and economic prosperity in Ontario’s mobile media ecosystem, is calling upon content producers and technology companies with mobile offerings to complete the 2011 Mobile Innovation Survey.

It is widely believed that Ontario is a powerhouse for mobile development, but there is little research publically available to support that claim.  MEIC, through the 2011 Mobile Innovation Survey, intends to produce a profile of Ontario’s mobile content, services, and application companies. Your participation in this effort will help quantify Ontario’s mobile media industry.


KPMG’s Insight into Mobile Payments Market

Mobile Payments Outlook, 2011

Please join KPMG and special guests for a discussion on the Canadian mobile payments landscape. Findings from a newly-released Mobile Payments study conducted by KPMG International reveals that executives believe the use of a mobile device to make payments or conduct banking transactions will be mainstream within four years, disrupting the traditional payment infrastructure, intensifying competition for banks, and opening up opportunities for collaboration and integration.

As technology companies leverage mobile devices, near field communications and online capabilities to produce m-wallet and other payment options for a multitude of transactions, banks around the world are rapidly reevaluating and evolving their business models. For retailers, this presents new and untapped opportunities as “point of sale” is free of geography but also instantaneous as cheques, cash, and even credit cards are rendered obselete. Who will be the winners? What will help them succeed? This session will open with an overview of the global and Canadian landscape, followed by a distinguished panel of guest speakers that will discuss:

  • The mobile payments system, companies involved and technologies available
  • Business impact of mobile payment adoption
  • Opportunities and barriers to adoption of mobile payment strategies, including a discussion around the findings of the Mobile Payments Task Force
  • Security and privacy issues.

Who Should Attend:

  • CEO, CFOs, COOs, CIOs, heads of sales, chief privacy officers, and business leaders driving mobile strategy for their organization.

Date: Tuesday, September 27, 2011


3:30 pm – Registration
4:00 pm – Overview of mobile payments landscape and findings from KPMG International’s Mobile Payments study, presented by Yvon Audette and Ian Shelley
4:30 – 6:00 pm – Panel Discussion
6:00 – 7:00 pm – Reception


The Carlu
Concert Hall
444 Yonge Street, 7th Floor
Toronto, ON
M5B 1L2

RSVP: Click here to register. Space is limited

Guest Speakers:

Grant Munro,
Head of Mobile,
Social and Digital strategy,

Patricia Meredith,
Chair of Mobile Payments Task Force

Gary Schwartz,
CEO of Impact Mobile

David Robinson,
VP Emerging Business, Rogers Communications Inc.

Yvon Audette, Partner,
Advisory Services,

Ian Shelley,
Senior Manager,
Advisory Services,

If you have any questions, please contact Donna Trifunovic at
(416) 228-7142 or

%d bloggers like this: