Mobile Accelerator Program: Session 1 – Concept Development

MEIC’s Mobile Accelerator Program 2013 will kick off on Thursday, January 17th from 12:30-4:30 at Metro Hall.

Our first session focuses on the first stage involved in developing a mobile product/service. The Concept stage is where the initial idea for the project is developed. This is where blue sky thinking is engaged – what is my ideal project? Speakers will discuss and share a multitude of tips and advice, such as:

  • Advice and tools for idea generation
  • Skills for efficient and effective brainstorming
  • Guidance when assessing the current marketplace, such as trend forecasting and research methods
  • Tips for finding a market and defining an audience


12:30     Welcome and Introductions

1:00      Canada’s Mobile Market – Krista Napier, Sr. Analyst, Mobility at IDC Canada

Mobile is moving fast! Are you on top of the latest trends, market sizing, and unique opportunities in Canada? Join Krista Napier, Senior Analyst for Mobility at IDC as she walks through a high level overview of the mobile market in Canada, covering off the tablet and mobile phone markets, as well as app and app development trends.

A senior technology analyst tracking the Mobile industry in Canada, Krista’s specialties include deep insight into the Canadian mobility sector, including mobile phones, media tablets, and eReaders, as well as trends surrounding these devices, such as BYOD, MDM, NFC, etc. A source of commentary on Canadian tech news and trends to the mass media, and a frequent speaker at events across the Country.

1:30      Location, location, location – Alan Sawyer, Two Solitudes

Join Alan Sawyer in an informal participatory exploration of the missed potential that lies in examining location in the context of past, present and future – unlocking the holy grail of proactively capturing consumer intent. Beyond that, we’ll take a look past everyday physical real-world locations to examine the virtual locations that are often an integral part of the digital experience today yet present little understood and, likely, under-exploited opportunities.

Alan Sawyer is an Emmy-award winning content creator and producer. He is the founder and executive producer at Changing Channels Entertainment. Changing Channels seeks active ways to transcend media boundaries in the development of innovative entertainment properties.

2:00       Snack Break

2:20       Identifying Signals, Trends and Drivers – Suzanne Stein, OCAD University

Stein is a member of OCAD U’s Digital Futures Office (established in 2009), focusing on new technologies and research methods. She presently holds adjunct Faculty positions at AHO (Norway), the CFC (Canada), and the Unfinished Business School (virtual). Previously, she was Deputy Director and Principal Research Fellow in Technology Futures at SMARTlab (UK) and part of Nokia Corporate Strategy’s Insight and Foresight group. Earlier work included Sapient Corporation, as Discipline Lead for the Experience Modeling (XMod) group in London, and Director of the User Experience Group.

3:20     How to Concept a Mobile App – Evan Jones, Stitch Media


Stitch Media partner Evan Jones, is a two-time Emmy Award® winner whose innovative work on interactive content for primetime television, radio, web, mobile and games have established him as a pioneer in new genres of Alternate Reality Games, Locative Media and Interactive Documentary.

3:50      Networking

If you are interested in attending this session, please visit for more information. The Complete MAP Package, including all 6 MAP workshops, is available for purchase until January 16, 2013.


Posted on January 3, 2013, in Events & Opportunities and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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