Monthly Archives: February 2013

Presenting Backbone’s 2nd Annual “Start Me Up – Innovation Campaign’

We are happy to share the news about Backbone Magazine’s 2nd annual “Start Me Up – Innovation Campaign”! Backbone has $100,000 in prizes for Canada’s most innovative start-ups, a live pitch event, and media coverage for the winner!

Do You Qualify?
You may qualify if you are an innovative Canadian technology start-up with a great business plan and less than $2 million in annual sales.The company founder or principal must be a university or college graduate of a Science, Technology, Engineering or Mathematics (STEM) program.

Don’t Wait!
Deadline for entries is 11:59 PM EST on March 30, 2013. The live pitch event will be held in Toronto on May 6, 2013.

For further event details and application information, visit

Also, don’t forget to check out the Backbone200 issue “The Best of Everything in Canadian Tech!” – online now!


Mobile Accelerator Program (MAP) Session 4 – February 28

Workshop 4: Testing
Thursday, February 28, 2013
OCAD University
205 Richmond St. W., Room 7311
11:30 a.m. – 3:30 p.m.

Testing is vital for both the creative and technical aspects of a mobile project. This is how you make sure your product is hitting audiences in the right way.

– Recommendations for testing
– Possible outcomes
– How to make the most of user testing


11:30 a.m.     Networking Lunch

12:00 p.m.     Welcome & Introductions with Wavefront

                           Anthony Thomas, Business Development, Wavefront

12:30               Testing Your Way to Success!
Wayne Pau, SAP

– The Art & Science of Testing
– Common Misconceptions of Testing
– CI (Continuous Integration) & Automated Testing
– Testing Tours & Exploratory Testing
– Tips & Tricks

wayne_bioWayne Pau is a well rounded, multi-disciplined member of the newly formed Emerging Technologies group with SAP. Educated as a Systems Design Engineer from the University of Waterloo, he has become a relative “veteran” of mobile devices since the first set of handhelds over 15 years ago.

Wayne has a strong commitment to building the next generation of quality systems and applications. Over the years he’s been involved with various parts of the development process, including application development, design, UX and testing. On top of mobile apps, Wayne has had the opportunity to work with other technologies, including RFID, Embedded Devices, IoT and Bio-Med.

Wayne also has great passion for lifelong learning. When not actively involved in building apps, he loves to engage with others to help promote adaptive innovation and building user-centric solutions using such approaches as Design Thinking and Agile/SCRUM.

3:30 p.m.       Networking

For more details and to register, click here.

Multiscreen Summit 2013

 MultiScreen Summit

2013 Metropolitan Pavilion
125 West 18th Street, New York, NY 10011

  June 11th and 12th, 2013

Companies need to connect their consumer’s multiple screens to drive a seamless content and commerce experience.The greatest challenge facing our digital economy will be how to understand this consumer journey.


This summit is not business as usual.


The goal is to provide actionable insights. We will dynamically publish a book on the event in real-time that partners can use as a client resource and as thought leadership material.  We have Rovio (Angry Birds) and Red Bull hosting hands-on game/app workshops and many agency, brand and retail leaders running interactive keynotes.


The MultiScreen Summit is partnered with the Direct Marketing Association (DMA) during their Integrated Marketing Week Integrated Marketing Week draws approximately 3000 attendees and covers a very broad range of topics under the “integrated marketing” umbrella.  Additionally, the Hollywood Reporter and the Location Based Marketing Association (LBMA) are working closely to build interactive curriculum.


The MultiScreen Summit’s agenda is organized into a matrix where TOOLKIT sessions are horizontal and multi-sector (such as social, consumer narrative, big data) and INSIGHTS are vertical sector specific discussions (such as health, education, retail, financial, brand, sports).  We want to address innovation around the mobile space between the connected screens and explain that the connections between these media touch points have as much value as the content on the screens. These insights will drive incremental engagement, commerce and general brand fluidity.

Gary Schwartz, MEIC Board Member and CEO/President of Impact Mobile is the event chair and keynote speaker.

For more information, please see

Mobile Accelerator Program (MAP) Session 3 – February 14

Workshop 3: Mobile Design & Development
Thursday, February 14, 2013
OCAD University
113 McCaul Street, Room 1525
11:30 a.m. – 3:30 p.m.

This is the phase where both creative and technical design takes place.


11:30 a.m.     Networking Lunch

12:00 p.m.     User Experience Design and Paper Prototyping, Ilona Posner, User & Usability Consultant

User experience is what defines a brand and distinguishes a great product from among its weaker peers. User experience design cannot be left to chance but needs to be at the forefront of every product vision.  This session will discuss user experience design and some tools that can assist in the product development cycle.

Ilona Posner is a User Experience & Usability Consultant with more than 25 years of experience including design and evaluation of mobile apps, web sites, software, hardware, and business strategies. An experienced educator Ilona teaches both university and professional development courses and holds a Masters Degree in Computer Science from the University of Toronto. More details at

1:30 p.m. Break

1:45 p.m.    Advice & Tools for Developing Across Multiple Platforms, Sebastian Villa, Partner/CTO at Social Control

Sebastian is a creative, multi-platform web and mobile application development specialist. Known for architecting award winning experiences for world-renowned brands including Adobe, BMW, Wendy’s, Kia Motors and Disney, his work has been recognized by The Webby Awards and The FWA. Sebastian is an active member of the Facebook Preferred Marketing Developer program, a distinction of excellence awarded to Social Control for its unique app development capabilities.

As Co-Founder of Villamedia, a web, mobile and social software development company, and Social Control’s Canadian technology arm, Sebastian leads a team of developers working on projects that range from mobile applications to websites and data-centric web apps. Most recently, Sebastian was honoured as member of the jury at the Digi Awards for the “Best in Mobile” and “Best in Tablet” categories.

Sebastian is also a proud MAP 2012 Alumni.

2:45 p.m.       Scheduling, Mark Kolody and Colin Turnbull, Kolody Inc.

Mark has been an innovator in the industry since ‘96, specializing in the converging campaigns across multiple channels, and leveraging emerging (or existing) technologies in brand sensitive, consumer focused activations. Having a background both in design and development, he’s able to “speak the language” of disparate individuals, extend ideas, and create opportunities that would have otherwise been unrealized.

Colin is a regular contributing writer and speaker/panelist for the Canadian Marketing Association, both from a business-savvy, marketing standpoint and also for salient leadership in extending entertainment properties. His breadth of experience, ability to create complimentary leverage between genres, and in-market discipline allow Colin to spearhead Kolody’s IP efforts and give purpose to the agency’s innovation.

3:30 p.m. Networking

For more details and to register, click here.

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