Multiscreen Summit 2013
2013 Metropolitan Pavilion
125 West 18th Street, New York, NY 10011
June 11th and 12th, 2013
Companies need to connect their consumer’s multiple screens to drive a seamless content and commerce experience.The greatest challenge facing our digital economy will be how to understand this consumer journey.
This summit is not business as usual.
The goal is to provide actionable insights. We will dynamically publish a book on the event in real-time that partners can use as a client resource and as thought leadership material. We have Rovio (Angry Birds) and Red Bull hosting hands-on game/app workshops and many agency, brand and retail leaders running interactive keynotes.
The MultiScreen Summit is partnered with the Direct Marketing Association (DMA) during their Integrated Marketing Week www.imweek.org. Integrated Marketing Week draws approximately 3000 attendees and covers a very broad range of topics under the “integrated marketing” umbrella. Additionally, the Hollywood Reporter and the Location Based Marketing Association (LBMA) are working closely to build interactive curriculum.
The MultiScreen Summit’s agenda is organized into a matrix where TOOLKIT sessions are horizontal and multi-sector (such as social, consumer narrative, big data) and INSIGHTS are vertical sector specific discussions (such as health, education, retail, financial, brand, sports). We want to address innovation around the mobile space between the connected screens and explain that the connections between these media touch points have as much value as the content on the screens. These insights will drive incremental engagement, commerce and general brand fluidity.
For more information, please see http://www.thescreensummit.com/.