Category Archives: MEIC News

MAP Launch Event: June 19, 2013


Invites you to attend:

INNOVATING IN MOBILE: Lessons from Design Thinking

Please join the Mobile Experience Innovation Centre (MEIC) for the launch of its new responsive website featuring videos from the Mobile Accelerator Program (MAP) 2013 series on New Product Development and the kick-off of the upcoming MAP series on Design Thinking.

Helping MEIC to launch the MAP series on Design Thinking is Dr. Niels Billou:

Innovating in Mobile: Lessons from Design Thinking

Wednesday, June 19, 2013

4:30 p.m. to 6:00 p.m.

OCAD University Auditorium

Room 190, 100 McCaul Street, Toronto

Welcome address by MEIC President and Academic Co-chair Dr. Sara Diamond, President and Vice-Chancellor, OCAD University.

Feature presentation by Dr. Niels Billou who will share his experience applying design thinking to new mobile product development.

nielsbillou  Dr. Niels Billou is an award-winning international educator, consultant, and sought after speaker, with deep expertise in innovation in a variety of contexts.  He has delivered courses and workshops  on entrepreneurship, innovation, design thinking, and international strategy to entrepreneurs as well as top executives from leading multinationals around the world He has taught at some of the premier global business schools and is currently on the faculty at Ivey Business School.

Dr. Billou holds an Honours BA and MBA from the Ivey Business School and a PhD from London Business School.



OCAD U type outlined bottom


Taking Ontario Mobile: An Action Plan For Leadership In The Mobile Revolution

tomcoverOCAD University and the Mobile Experience Innovation Centre’s Landmark Research Shows How a Mobile Ontario Will Improve Productivity, Competitiveness and Public Services.

“In today’s mobile economy, it is vital that Ontario continues to support research and technology development in telecommunications. We need to keep current with communication trends and OCAD U’s Mobile Action Plan will help us move our mobile spaces forward, giving Ontarians greater access to information, when they need it.”
— Hon. Brad Duguid, MPP Minister of Economic Development and Innovation

(Toronto—January 16, 2013) To become a leading mobile jurisdiction, Ontario needs a forward-looking policy framework that will harness and catalyze the province’s considerable capacity and leadership across the mobile industries.Taking Ontario Mobile[i] lays out a five-year Mobile Action Plan, based on lessons learned in other jurisdictions and successful pilots at home, to bring significant increases in productivity and competitiveness, create and retain jobs in the knowledge industries, and enhance efficiency and access to services for Ontarians.“The quality of life and economic well being of Ontarians can be radically transformed in the next decade with the possibilities that mobile technologies, networks and applications offer,” said Dr. Sara Diamond, President of OCAD U and co-principal investigator. “The Ontario residents and businesses we polled are eager to adopt mobile services in all dimensions of their lives – what’s more, they want to learn how mobile technologies can facilitate or replace common tasks.”Explosive growth in the mobile sector is expected to accelerate exponentially: the research confirms that the more mobile services we have and experience, the more we want. Mobile marketing in Canada alone is projected to grow from less than $50 million last year to more than $1.5 billion cumulatively over the next five years.

Ontario has built significant infrastructure to take excel in the mobile revolution. Home to over 700 mobile companies, Ontario is a global leader in mobile patents. It houses world-leading institutions in mobile and wireless engineering and design, and is home to mobile companies that cross many verticals – entertainment, education, health, learning, gaming and productivity. Ontario is an ideal test bed for applications as it includes one of the largest metropolitan areas in North America, and remote, rural and Aboriginal communities. Ontario’s diverse user base possesses the attributes necessary to be a successful “mobile” market.

“The research shines a light on Ontario’s strong multidimensional capacity in the mobile space – from engineering to app development to educational programs,” said Vera Roberts, researcher at OCAD U’s Inclusive Design Research Centre and co-principal investigator. “To focus and deploy these assets, and ensure that all Ontarians share in the social and economic benefits of enhanced mobility, we need an Ontario Mobile Action Plan with a forward-looking policy framework.”

Taking Ontario Mobile Highlights:

Job Creation and Retention:

  • The mobile industries are part of a strong economic sector that will continue to expand as mobility becomes even more ubiquitous. Demand in China, India and Brazil for mobile technologies, applications and content is strong.
  • M-commerce and other extended infrastructure will lead to new kinds of jobs in the knowledge economy across many industries. M-commerce can complement Ontario’s strong financial industries.
  • Provides new opportunities to build Ontario’s already powerful entertainment industries through adding multiple consumption channels and screen time, thus bringing new revenue streams and business models.

 Government Services:

  • Government services can be delivered in a more cost-effective manner, combined with efficient just-in-time service delivery.
  • Engaged citizens can monitor and report problems such as infrastructure breakdowns.
  • Government can make use of mobile interfaces that can be highly personalized and meet Accessibility for Ontarians with Disabilities Act (AODA) standards of accessibility.
  • Mobility provides an open data resource that provides means for residents to engage with all manner of public information in order to affect decision-making.


  • The use of mobile devices and experiences can lead to increased flexibility and engagement in learning, and encourage high school completion by supporting experiential learning, mentorship and year-round and self-paced learning.
  • Mobile delivery outside of the bricks-and-mortar campus can lead to efficiencies in the use of capital resources in the PSE sector.
  • Location-based and context-aware educational opportunities developed with Aboriginal organizations can engage and retain learners in their own communities and ensure that they develop the skills needed for employment.
  • M-learning is a core tool to ensure that the Ontario workforce remains competitive, as it helps workers continually adapt to change, provides a valuable tool for reskilling and just-in-time learning, and allows employees to adjust to changing labour-force demands


  • Mobility can be an important lever to enable the movement of medical support from acute care to chronic care, home care and prevention.
  • Mobility can help to provide home services for the growing population of seniors through effective monitoring and mobile healthcare support.
  • Mobile applications can eliminate wait times ensuring that patients go the emergency services, clinics and labs with lower wait times
  • Ontario is home to successful developers of mobile applications and devices who reach international markets

Throughout our research a number of recurring themes emerged, such as:

  • The need to facilitate affordable access to mobile broadband and devices for Ontario residents.
  • The value of a comprehensive regional mobile policy, as exists in other jurisdictions.
  • The importance of industry and government action on secure services and privacy protection in a form that encourages mobile take up by creating confidence, and enables private-sector development while protecting residents.

Download the full report at

Can Ontario Lead the Global Mobile Revolution?

Can Ontario Lead the Global Mobile Revolution?

Launch of Taking Ontario Mobile and Mobile Innovation Research Reports

Wednesday, January 16, 2013
8:30 am – 12:30 pm
Toronto City Hall, Committee Room 2
100 Queen Street West

OCAD University and the Mobile Experience Innovation Centre (MEIC) invite you to the release of the findings and recommendations of its landmark mobility research projects:
  • Taking Ontario Mobile: Research-based recommendations for how mobile technologies are part of the financially responsible solution to providing better access to services for Ontarians
  • Mobile Innovation: Ontario’s Growing Mobile Content, Services, and Applications Industry 2012

The research provides a comprehensive snapshot of Ontario’s mobile industry ecosystem, as well as trends, barriers and opportunities for growth, with implications for government, the private sector and for the whole province. Participants will hear recommendations for a comprehensive mobility policy framework and for increasing Ontario’s productivity and competitiveness in one of the global economy’s most dynamic and thriving sectors.

Full event details and agenda to follow. To register for this event, please visit

Mobile Innovation: Ontario’s Growing Mobile Content, Services, and Applications Industry 2012

MEIC launched the Mobile Innovation report at the Annual General Meeting on November 21, 2012.

The purpose of this report is to address the explosive economic, technological, and cultural changes that have occurred in the North American smartphone market since 2007 by achieving the following five key objectives:

  • Profile the current mobile content, services, and applications ecosystem
  • Assess the economic impact of the industry and financial climate
  • Identify key trends that will affect industry growth over the next three to five years
  • Identify opportunities and gaps for industry growth
  • Develop a collaborative framework for strategic partnerships and ecosystem support

Funding for this study was provided by the Ontario Media Development Corporation (OMDC), OCAD University, the City of Toronto, and the Greater Toronto Marketing Alliance (GTMA).

Get your copy of the Mobile Innovation report now at

Join us for MEIC’s Annual General Meeting

The Mobile Experience Innovation Centre (MEIC) Annual General Meeting (AGM)

November 21, 2012, 4-6 PM

100 McCaul Street, Room 190

Come and join MEIC for our Annual General Meeting. This will be an opportunity to hear about the many projects MEIC has worked on over the last year, learn how you can benefit from becoming a member, and meet others working in the mobile industry.

Those present at the AGM will also receive exclusive copies of both the ‘Taking Ontario Mobile’ and the ‘Mobile Innovation: Growing Ontario’s Mobile Content, Services, and Applications Industry 2012’ research reports.

The AGM is free to attend. Register today at

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