The User Experience with Ilona Posner
During the past few years, there has been an increase in the need for User Experience (UX) techniques to create and test products and services. Ilona Posner gives an excellent introduction and numerous examples of UX and how it can really change the way you see mobile design and development.
Why is it important to think about user experience design when creating your mobile product? Ilona presents compelling reasons why user experiences are important. Not only the economic traction but also the overall success of a product can be affected by the user experience design.
What is User Experience?
Defined by the International Organization for Standardization, user experience is “a person’s perceptions and responses that result from the use or anticipated use of a product, system, or service”. The whole process of the user experience is subjective and is shaped by the users: emotions, beliefs, perceptions, and behaviours to name a few.
From the moment your user finds your product, to when they use it, and even after they stop using it, UX is important. Every aspect of the journey through your product should be important to you when studying the user experience, it is always an opportunity to improve and understand your product as it relates to your customers’ experience.
You Are NOT a User
Ilona has created a mantra for her students and teams: “I am not a user.” The mantra is there to guide designers to remember that their perspectives are of a maker, not a user. What you see as obvious to you, might not be as obvious to the user.
You may know the manual of your product inside and out, but the true user doesn’t know or even think about your manual. The reality is, they will never go to a manual and only in true distress will they go to some form of help button.
When building and testing your mobile interface, keep in mind that you are tainted by the knowledge of the project. You do not posses the objectivity to be able to successfully understand how your product will be understood.
The Importance of The Prototype Stage
With a little imagination and creativity, you can “try” out your product before coding or building it. Paper Prototyping is where you draw out your designs step by step, working through the functions of your platform. One of the goals is to minimize the risk associated with a failed product, in turn saving both time and money in building. This is also the time for you to experiment and try different ideas, which may lead to greater innovation.
Ilona’s presents more examples on UX design and knowledge in the video’s below:
Video : User Experience Design
Video: User Research
Slideshare from Ilona’s presentation: