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Mobile Accelerator Program (MAP) Session 3 – February 14

Workshop 3: Mobile Design & Development
Thursday, February 14, 2013
OCAD University
113 McCaul Street, Room 1525
11:30 a.m. – 3:30 p.m.

This is the phase where both creative and technical design takes place.


11:30 a.m.     Networking Lunch

12:00 p.m.     User Experience Design and Paper Prototyping, Ilona Posner, User & Usability Consultant

User experience is what defines a brand and distinguishes a great product from among its weaker peers. User experience design cannot be left to chance but needs to be at the forefront of every product vision.  This session will discuss user experience design and some tools that can assist in the product development cycle.

Ilona Posner is a User Experience & Usability Consultant with more than 25 years of experience including design and evaluation of mobile apps, web sites, software, hardware, and business strategies. An experienced educator Ilona teaches both university and professional development courses and holds a Masters Degree in Computer Science from the University of Toronto. More details at

1:30 p.m. Break

1:45 p.m.    Advice & Tools for Developing Across Multiple Platforms, Sebastian Villa, Partner/CTO at Social Control

Sebastian is a creative, multi-platform web and mobile application development specialist. Known for architecting award winning experiences for world-renowned brands including Adobe, BMW, Wendy’s, Kia Motors and Disney, his work has been recognized by The Webby Awards and The FWA. Sebastian is an active member of the Facebook Preferred Marketing Developer program, a distinction of excellence awarded to Social Control for its unique app development capabilities.

As Co-Founder of Villamedia, a web, mobile and social software development company, and Social Control’s Canadian technology arm, Sebastian leads a team of developers working on projects that range from mobile applications to websites and data-centric web apps. Most recently, Sebastian was honoured as member of the jury at the Digi Awards for the “Best in Mobile” and “Best in Tablet” categories.

Sebastian is also a proud MAP 2012 Alumni.

2:45 p.m.       Scheduling, Mark Kolody and Colin Turnbull, Kolody Inc.

Mark has been an innovator in the industry since ‘96, specializing in the converging campaigns across multiple channels, and leveraging emerging (or existing) technologies in brand sensitive, consumer focused activations. Having a background both in design and development, he’s able to “speak the language” of disparate individuals, extend ideas, and create opportunities that would have otherwise been unrealized.

Colin is a regular contributing writer and speaker/panelist for the Canadian Marketing Association, both from a business-savvy, marketing standpoint and also for salient leadership in extending entertainment properties. His breadth of experience, ability to create complimentary leverage between genres, and in-market discipline allow Colin to spearhead Kolody’s IP efforts and give purpose to the agency’s innovation.

3:30 p.m. Networking

For more details and to register, click here.


Mobile Accelerator Program: Session 1 – Concept Development

MEIC’s Mobile Accelerator Program 2013 will kick off on Thursday, January 17th from 12:30-4:30 at Metro Hall.

Our first session focuses on the first stage involved in developing a mobile product/service. The Concept stage is where the initial idea for the project is developed. This is where blue sky thinking is engaged – what is my ideal project? Speakers will discuss and share a multitude of tips and advice, such as:

  • Advice and tools for idea generation
  • Skills for efficient and effective brainstorming
  • Guidance when assessing the current marketplace, such as trend forecasting and research methods
  • Tips for finding a market and defining an audience


12:30     Welcome and Introductions

1:00      Canada’s Mobile Market – Krista Napier, Sr. Analyst, Mobility at IDC Canada

Mobile is moving fast! Are you on top of the latest trends, market sizing, and unique opportunities in Canada? Join Krista Napier, Senior Analyst for Mobility at IDC as she walks through a high level overview of the mobile market in Canada, covering off the tablet and mobile phone markets, as well as app and app development trends.

A senior technology analyst tracking the Mobile industry in Canada, Krista’s specialties include deep insight into the Canadian mobility sector, including mobile phones, media tablets, and eReaders, as well as trends surrounding these devices, such as BYOD, MDM, NFC, etc. A source of commentary on Canadian tech news and trends to the mass media, and a frequent speaker at events across the Country.

1:30      Location, location, location – Alan Sawyer, Two Solitudes

Join Alan Sawyer in an informal participatory exploration of the missed potential that lies in examining location in the context of past, present and future – unlocking the holy grail of proactively capturing consumer intent. Beyond that, we’ll take a look past everyday physical real-world locations to examine the virtual locations that are often an integral part of the digital experience today yet present little understood and, likely, under-exploited opportunities.

Alan Sawyer is an Emmy-award winning content creator and producer. He is the founder and executive producer at Changing Channels Entertainment. Changing Channels seeks active ways to transcend media boundaries in the development of innovative entertainment properties.

2:00       Snack Break

2:20       Identifying Signals, Trends and Drivers – Suzanne Stein, OCAD University

Stein is a member of OCAD U’s Digital Futures Office (established in 2009), focusing on new technologies and research methods. She presently holds adjunct Faculty positions at AHO (Norway), the CFC (Canada), and the Unfinished Business School (virtual). Previously, she was Deputy Director and Principal Research Fellow in Technology Futures at SMARTlab (UK) and part of Nokia Corporate Strategy’s Insight and Foresight group. Earlier work included Sapient Corporation, as Discipline Lead for the Experience Modeling (XMod) group in London, and Director of the User Experience Group.

3:20     How to Concept a Mobile App – Evan Jones, Stitch Media


Stitch Media partner Evan Jones, is a two-time Emmy Award® winner whose innovative work on interactive content for primetime television, radio, web, mobile and games have established him as a pioneer in new genres of Alternate Reality Games, Locative Media and Interactive Documentary.

3:50      Networking

If you are interested in attending this session, please visit for more information. The Complete MAP Package, including all 6 MAP workshops, is available for purchase until January 16, 2013.

The wait is over…

You want to be part of the mobile marketplace.
We want to help get you there.

Registration for MAP 2013 is now open! MAP focuses on developing the business skills of mobile business entrepreneurs. Through a series of six half-day workshops, mobile developers, producers, and designers will have the opportunity to connect with industry advisors and each other to form new business connections and receive support to help grow their business.
This six-week program will provide intensive half-day workshops on the 6 steps involved in developing mobile products/services. The program is as follows:

Workshop 1: Concept
Thursday, January 17, 2013
12:30-4:30 PM
Metro Hall, Room 308

Workshop 2: Definition & Business Case
Thursday, January 31, 2013

Workshop 3: Design & Development
Thursday, February 14, 2013

Workshop 4: Testing
Thursday, February 28, 2013

Workshop 5: Market Deployment
Thursday, March 14, 2013

Workshop 6: Maintenance
Thursday, March 28, 2013

Is MAP right for my business?

  • Startup businesses building mobile applications whose products would be conceived, developed, and sold within one year—mostly for iPhone, Android, and Blackberry platforms.
  • Established businesses developing mobile applications for future networks, who could benefit from MEIC’s access to research infrastructure to test their product’s usability, market potential, and technology by linking them to a range of contributing stakeholders including prospective consumers.
  • Businesses exploring the collaborative development, distribution, and interactive play of mobile applications over the expanding capabilities of the mobile internet.

Program Participant Eligibility
Acceptance is on a first-come-first-served basis, and the program will accept a maximum of 40 companies. Participants are able to register on a per workshop basis or purchase a MAP package including all 6 workshops.

Hear what last year’s participants had to say about MAP:

“MAP was great for helping us develop Fresh Grown Apps by helping us explore different areas that would affect our business. BlissEscape was developed after we did a thorough trend and drivers analysis by creating a Foresight board after learning the method from Dr. Suzanne Stein of OCAD in a MAP session. Networking with my cohorts at MAP was inspiring.  There were so many creative and driven people working on innovative projects. The energy of the group was motivating and the experience was enriching.”

-Colleen Madden Devan, FreshGrownApps

“As an entrepreneur experiencing the trials and tribulations of building a mobile startup, the MAP half-day workshops have been a revelation. With a diverse lineup of experienced presenters, insightful roundtable discussions, and a close-knit group of like-minded people to connect with, each workshop arms me with the information and inspiration I need to succeed in the mobile space. Highly recommended.”

-John Krissilas, TransitHub

“Excellent sessions – very useful content and good presenters.”

-Arvind Karir, MacXmum

“The last few weeks have been an amazing experience. I have thoroughly enjoyed the content of the MAP sessions and hanging with like-minded people. I definitely believe the information provided by MAP will help us in our future endeavours. We must keep in touch.”

-Steven Chinman, Metal Piranha

For more information and to register, visit

MAP is made possible with support from

Help make it happen for BlissEscape!

In researching our culture’s relationship with stress, Jijesh Devan and Colleen Madden discovered that it’s only getting to be more and more of a problem. As a solution to this growing concern, the pair developed BlissEscape, an app that helps control stress levels and aids in relaxation.

BlissEscapes are the world’s first Relaxation Travelogues! Guided relaxation audio files, via the app and MP3s, take you to gorgeous destinations all around the world, such as the Mediterranean Beach, a Tuscan Villa or a Caribbean Beach at Sunset. The idea for BlissEscape emerged out of the workshops, guidance and support provided by MEIC’s Mobile Accelerator Program (MAP) 2012.

Currently crowdfunding the project on Indiegogo, BlissEscape is at a very exciting stage. They are very close to their $2,600 goal. The primary reason behind the crowdfunding initiative is to establish a core group of early users and assess the demand. They hope to be in the market by January 2013.

Visit their website to learn more about this exciting project and help spread the word! Do you have any feedback for BlissEscape? Send your comments to

MAP 2013 begins this January. For more information on the program, please visit Registration details coming soon!

Free Enrollment in MAP Open to Select OCAD University & George Brown College Students & Faculty Members

You want to be connected into the mobile marketplace.
We want to help you get there.

The Mobile Experience Innovation Centre (MEIC) is reserving a few select seats for OCAD University and George Brown College students and faculty members to participate in the Mobile Accelerator Program (MAP).

MAP is a six-part series of half-day workshops over a twelve week period commencing January 19, 2012 and ending March 29, 2012.

MAP is an opportunity to learn and network with experienced professionals about the ins & outs of developing and growing a mobile business. It will enable participants to build business relationships by working and learning with a variety of mobile experts in a small group setting.

You must apply to be considered for free enrolment in MAP. Please contact Kathleen Webb at or 416-977-6000 ext. 4363 to receive the application form.

The deadline for applications is January 15th at 5:00 p.m.

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