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Don’t Miss the Final Session of MAP!

Workshop 6: Maintenance
Thursday, March 28, 2013
205 Richmond Street West, Room 7311
11:30 p.m. – 3:30 p.m.

11:30 – How to Refine Current Products while Sustaining New Innovation – Wayne Pau, SAP

We will be covering two approaches you can use during different parts of the product lifecycle to ensure your team is always optimized to build Desirable, Feasible and Viable products. This workshop will be “hands-on” and interactive, where all participants are encouraged to collectively walk-thru the process.

#1: Design Thinking’s User Interviews
– Preparing for User Interviews
– Tools for mining User Empathy
– Techniques for Creating Composite Character Profiles
– Empathy Tools for generating Point-of-View (POV) statements

#2: Effective Usability Testing
– When you should do Usability Testing
– Doing Usability Testing on a Budget
– How to interpret and prioritize Usability Feedback
– Goals and Limits of Usabillity Testing

wayne_bioWayne Pau is a well rounded, multi-disciplined member of the newly formed Emerging Technologies group with SAP. Educated as a Systems Design Engineer from the University of Waterloo, he has become a relative “veteran” of mobile devices since the first set of handhelds over 15 years ago.

Wayne has a strong commitment to building the next generation of quality systems and applications. Over the years he’s been involved with various parts of the development process, including application development, design, UX and testing. On top of mobile apps, Wayne has had the opportunity to work with other technologies, including RFID, Embedded Devices, IoT and Bio-Med.

Wayne also has great passion for lifelong learning. When not actively involved in building apps, he loves to engage with others to help promote adaptive innovation and building user-centric solutions using such approaches as Design Thinking and Agile/SCRUM.

3:00 – Networking

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Mobile Accelerator Program (MAP) Session 4 – February 28

Workshop 4: Testing
Thursday, February 28, 2013
OCAD University
205 Richmond St. W., Room 7311
11:30 a.m. – 3:30 p.m.

Testing is vital for both the creative and technical aspects of a mobile project. This is how you make sure your product is hitting audiences in the right way.

– Recommendations for testing
– Possible outcomes
– How to make the most of user testing

AGENDA

11:30 a.m.     Networking Lunch

12:00 p.m.     Welcome & Introductions with Wavefront

                           Anthony Thomas, Business Development, Wavefront

12:30               Testing Your Way to Success!
Wayne Pau, SAP

– The Art & Science of Testing
– Common Misconceptions of Testing
– CI (Continuous Integration) & Automated Testing
– Testing Tours & Exploratory Testing
– Tips & Tricks

wayne_bioWayne Pau is a well rounded, multi-disciplined member of the newly formed Emerging Technologies group with SAP. Educated as a Systems Design Engineer from the University of Waterloo, he has become a relative “veteran” of mobile devices since the first set of handhelds over 15 years ago.

Wayne has a strong commitment to building the next generation of quality systems and applications. Over the years he’s been involved with various parts of the development process, including application development, design, UX and testing. On top of mobile apps, Wayne has had the opportunity to work with other technologies, including RFID, Embedded Devices, IoT and Bio-Med.

Wayne also has great passion for lifelong learning. When not actively involved in building apps, he loves to engage with others to help promote adaptive innovation and building user-centric solutions using such approaches as Design Thinking and Agile/SCRUM.

3:30 p.m.       Networking

For more details and to register, click here.

Mobile Accelerator Program (MAP) Session 3 – February 14

Workshop 3: Mobile Design & Development
Thursday, February 14, 2013
OCAD University
113 McCaul Street, Room 1525
11:30 a.m. – 3:30 p.m.

This is the phase where both creative and technical design takes place.

AGENDA

11:30 a.m.     Networking Lunch

12:00 p.m.     User Experience Design and Paper Prototyping, Ilona Posner, User & Usability Consultant

User experience is what defines a brand and distinguishes a great product from among its weaker peers. User experience design cannot be left to chance but needs to be at the forefront of every product vision.  This session will discuss user experience design and some tools that can assist in the product development cycle.

Ilona Posner is a User Experience & Usability Consultant with more than 25 years of experience including design and evaluation of mobile apps, web sites, software, hardware, and business strategies. An experienced educator Ilona teaches both university and professional development courses and holds a Masters Degree in Computer Science from the University of Toronto. More details at www.ilonaposner.com

1:30 p.m. Break

1:45 p.m.    Advice & Tools for Developing Across Multiple Platforms, Sebastian Villa, Partner/CTO at Social Control

Sebastian is a creative, multi-platform web and mobile application development specialist. Known for architecting award winning experiences for world-renowned brands including Adobe, BMW, Wendy’s, Kia Motors and Disney, his work has been recognized by The Webby Awards and The FWA. Sebastian is an active member of the Facebook Preferred Marketing Developer program, a distinction of excellence awarded to Social Control for its unique app development capabilities.

As Co-Founder of Villamedia, a web, mobile and social software development company, and Social Control’s Canadian technology arm, Sebastian leads a team of developers working on projects that range from mobile applications to websites and data-centric web apps. Most recently, Sebastian was honoured as member of the jury at the Digi Awards for the “Best in Mobile” and “Best in Tablet” categories.

Sebastian is also a proud MAP 2012 Alumni.

2:45 p.m.       Scheduling, Mark Kolody and Colin Turnbull, Kolody Inc.

Mark has been an innovator in the industry since ‘96, specializing in the converging campaigns across multiple channels, and leveraging emerging (or existing) technologies in brand sensitive, consumer focused activations. Having a background both in design and development, he’s able to “speak the language” of disparate individuals, extend ideas, and create opportunities that would have otherwise been unrealized.

Colin is a regular contributing writer and speaker/panelist for the Canadian Marketing Association, both from a business-savvy, marketing standpoint and also for salient leadership in extending entertainment properties. His breadth of experience, ability to create complimentary leverage between genres, and in-market discipline allow Colin to spearhead Kolody’s IP efforts and give purpose to the agency’s innovation.

3:30 p.m. Networking

For more details and to register, click here.

The wait is over…

You want to be part of the mobile marketplace.
We want to help get you there.

Registration for MAP 2013 is now open! MAP focuses on developing the business skills of mobile business entrepreneurs. Through a series of six half-day workshops, mobile developers, producers, and designers will have the opportunity to connect with industry advisors and each other to form new business connections and receive support to help grow their business.
This six-week program will provide intensive half-day workshops on the 6 steps involved in developing mobile products/services. The program is as follows:

Workshop 1: Concept
Thursday, January 17, 2013
12:30-4:30 PM
Metro Hall, Room 308

Workshop 2: Definition & Business Case
Thursday, January 31, 2013

Workshop 3: Design & Development
Thursday, February 14, 2013

Workshop 4: Testing
Thursday, February 28, 2013

Workshop 5: Market Deployment
Thursday, March 14, 2013

Workshop 6: Maintenance
Thursday, March 28, 2013

Is MAP right for my business?

  • Startup businesses building mobile applications whose products would be conceived, developed, and sold within one year—mostly for iPhone, Android, and Blackberry platforms.
  • Established businesses developing mobile applications for future networks, who could benefit from MEIC’s access to research infrastructure to test their product’s usability, market potential, and technology by linking them to a range of contributing stakeholders including prospective consumers.
  • Businesses exploring the collaborative development, distribution, and interactive play of mobile applications over the expanding capabilities of the mobile internet.

Program Participant Eligibility
Acceptance is on a first-come-first-served basis, and the program will accept a maximum of 40 companies. Participants are able to register on a per workshop basis or purchase a MAP package including all 6 workshops.

Hear what last year’s participants had to say about MAP:

“MAP was great for helping us develop Fresh Grown Apps by helping us explore different areas that would affect our business. BlissEscape was developed after we did a thorough trend and drivers analysis by creating a Foresight board after learning the method from Dr. Suzanne Stein of OCAD in a MAP session. Networking with my cohorts at MAP was inspiring.  There were so many creative and driven people working on innovative projects. The energy of the group was motivating and the experience was enriching.”

-Colleen Madden Devan, FreshGrownApps

“As an entrepreneur experiencing the trials and tribulations of building a mobile startup, the MAP half-day workshops have been a revelation. With a diverse lineup of experienced presenters, insightful roundtable discussions, and a close-knit group of like-minded people to connect with, each workshop arms me with the information and inspiration I need to succeed in the mobile space. Highly recommended.”

-John Krissilas, TransitHub

“Excellent sessions – very useful content and good presenters.”

-Arvind Karir, MacXmum

“The last few weeks have been an amazing experience. I have thoroughly enjoyed the content of the MAP sessions and hanging with like-minded people. I definitely believe the information provided by MAP will help us in our future endeavours. We must keep in touch.”

-Steven Chinman, Metal Piranha

For more information and to register, visit http://map2013.eventbrite.com/

MAP is made possible with support from

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